India is well known for it's hand woven textiles . The variety of traditional textiles and range of products is immense and constantly evolving to accommodate new styles and trends . This and the enthusiasm of the craftsman producing them inspired us to start Natural Habitat
We started our business with certain objectives in mind:
1.The use of traditional production techniques.
2.They must be as ecologically friendly as possible.
3.They must come from a region where cottage industries are used for production enabling them to continue their hand-made techniques profitably.
We use only natural fibres for all our hand-woven fabrics . All printing is hand printed, embroidery is hand done, applique & cutwork is hand cut and hand sewn.
Although we insist on quality control, there is a likelihood of slubs in fabric, color variations and on occasion slight inconsistencies in embroideries.
In a situation such as this where goods from a region are being sold thousands of miles away, there is bound to occur an evolution of these products into ones more appealing to that market. Our line too has immerged from it’s ethnic background to accommodate our customer. We have developed bedding and table linens in dyes other than vegetable dyes. These require a lot less care and are machine washable. It also goves us a wider range of colors to play with
However, all these developments are made in keeping with our objectives. We continue to work both with traditional techniques and current trends and demands.
Our partners in India - Aravali, Indian Cornucopia, Mayur, Natural Habitat, Rajka, Soma and St. Mary's have all contributed to our success in bringing this wonderful collection to you.
WASHING: All printed items can be machine washed with the exception of quilted prints and/or prints with gold print . We recommend that temperatures do not exceed 65 F. We also recommend washing separately for atleast three washes. Many of the textiles patterns include undyed natural cotton. To retain this appearance we recommend the use of a mild detergent which do not contain bleaching agents or brighteners.
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